I recently had a conversation with someone about blogging. “Everyone’s blogging and I feel like I should be too, but I don’t know what to write about or where to start. Should I be blogging?”. My answer to her came in several parts.
Firstly, don’t worry about what other people are doing and focus on your own business. And simply, put, if you don’t want to blog then don’t. If you don’t feel comfortable doing it, then don’t.
However, if you don’t blog then you are really missing a trick. Blogging is a great marketing tool and used correctly can certainly help you and your business.
Here’s my top five reasons as to why blogging is worthwhile.
1.Showcases your knowledge and expertise
Your blog is somewhere to show your audience, current and prospective clients, your knowledge and expertise in your chosen skill or skills. In addition to the text on your website describing your services, the blog gives you an opportunity to show yourself as an expert. Your blog showcases your proposition in detail and demonstrates your wider knowledge in the health and wellbeing sector.
Gaining trust is not something that happens quickly. You need to earn it and build the like, know and trust factor. By posting regular articles than demonstrate your credibility and give value to your readers, you will begin to gain their trust.
3. Search Engine Optimisation
To get your website up the rankings in search engines is known as Search Engine Optimisation. It can be complicated but one factor that search engines such as Google like is websites with new, fresh content on a regular basis. This is where blogs can help you by providing that fresh content that can search engines can index, leading to increased web traffic. Within each blog you can also ensure it is optimised with keywords that the search engines will look for.
4. Interact with Clients and Potential Clients
A blog is a great opportunity to get people responding and interacting with you. Ask questions on your blog, ask for feedback and develop a community. Set a challenge and ask people to comment with their results. Use the blog as a form of market research – perhaps talk about back pain if you work with fascia and find out what sort of back pain people have. Use the blog to hold a competition with the winner receiving one of your products or a session with you.
5. A blog can help you reach your business goals
Any business needs goals and a blog is one of your best tools for helping reach those goals. So, consider your business goals for the next 3 months and plan your blogs appropriately. For example, you have just learnt a new skill and want people to get 3 new clients a month. In this instance you could blog during your training (gives advance notice and creates interest), blog detailing your case studies and a blog announcing you are qualified. Share the blog online in relevant Facebook groups, on your timeline, on other social media platforms and ensure a link to your blog is mentioned in all your correspondence.
Blogging does take time and commitment but once you get going and see results, it will soon become a regular part of your business activities.
Want to learn more about blogging including what software to use, SEO, what to blog about and how often?